Soviet Consumer Culture in the Brezhnev Era

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Soviet Consumer Culture in the Brezhnev Era by Chernyshova; Natalya, 9780415687546
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  • ISBN: 9780415687546 | 0415687543
  • Cover: Hardcover
  • Copyright: 6/26/2013

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This book tells the story of the late Soviet consumer revolution. It analyses the politics and economics of the state'¬"s efforts to improve living standards, and shows how mass consumption was often used as an instrument of legitimacy, ideology and modernisation. It also discusses however how rising prosperity altered citizens'¬" relationship with the state, and how, although the image of Soviet consumers endlessly queuing for inferior products is much overstated, people'¬"s engagement with consumer modernity had profound consequences for the communist project.
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