Advertising, cultural criticism, and pedagogy : an interview with Sut Jhally conducted by William O'Barr
p. 1
Watching as working : the valorization of audience consciousness
p. 25
The political economy of culture
p. 45
Communications and the materialist conception of history : Marx, Innis, and technology
p. 63
Advertising as religion : the dialectic of technology and magic
p. 85
Advertising at the edge of the apocalypse
p. 99
On advertising : Sut Jhally versus James Twitchell
p. 113
Cultural studies and the sports-media complex
p. 129
Sports and cultural politics : the attraction of modern spectator sports
p. 153
Advertising, gender, and sex : what's wrong with a little objectification?
p. 163
Intersections of discourse : MTV, sexual politics, and Dreamworlds
p. 177
Missing the mark : school shootings and male violence
p. 197
Affirming inaction : television and the politics of racial representation
p. 203
The politics of cultural studies : racism, hegemony, and resistance
p. 219
The struggle for media literacy
p. 225
Empowering literacy : media education as a democratic imperative
p. 239
Beyond the ivory tower : cultural studies, politics, and public intellectuals, an interview with Sut Jhally
p. 271
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