Sport, Culture and Advertising: Identities, Commodities and the Politics of Representation

This edited collection explores a range of strands around the nexus of sport, culture, and advertising, addressing themes associated with gender, race, sexuality, nationhood, disability, lifestyle, identity, globalization, and cultural resistance. It represents the first focused scholarly attempt to examine the interrelationships between sport, culture, and advertising and as such will be of significant interest to students and researchers in each of these areas.