Sport Promotion and Sales Management - 2nd Edition
, by Irwin, RichardNote: Supplemental materials are not guaranteed with Rental or Used book purchases.
- ISBN: 9780736064774 | 073606477X
- Cover: Hardcover
- Copyright: 1/2/2008
"Sport Promotion and Sales Management, Second Edition," features much new material, including a greatly expanded discussion of sport sponsorship and a radically updated technology chapter. Using their extensive academic and professional experiences, the authors offer real-life contemporary examples of sales and promotion management in practice.