Sports and Entertainment Marketing

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Sports and Entertainment Marketing by Kaser, Ken; Oelkers, Dotty B., 9780538694773
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  • ISBN: 9780538694773 | 0538694777
  • Cover: Paperback
  • Copyright: 11/24/1999

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Sports and Entertainment Marketing takes your students on a step-by-step journey through the world of marketing. Students encounter and learn about the key functions of marketing and how those functions are applied to sports and entertainment. Each marketing function is incorporated throughout the text and highlighted with an icon to indicate how it is used in the marketing process.
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