Sports and Entertainment Marketing

, by ;
Sports and Entertainment Marketing by Kaser, Ken; Oelkers, Dotty B., 9780538694773
Write a Review
Note: Supplemental materials are not guaranteed with Rental or Used book purchases.
  • ISBN: 9780538694773 | 0538694777
  • Cover: Paperback
  • Copyright: 11/24/1999

  • Buy Used

    Usually Ships in 2-4 Business Days

    $44.10

  • Buy New

    Currently Available, Usually Ships in 24-48 Hours

    $59.10

Sports and Entertainment Marketing takes your students on a step-by-step journey through the world of marketing. Students encounter and learn about the key functions of marketing and how those functions are applied to sports and entertainment. Each marketing function is incorporated throughout the text and highlighted with an icon to indicate how it is used in the marketing process.
Loading Icon

Please wait while the item is added to your bag...
Continue Shopping Button
Checkout Button
Loading Icon
Continue Shopping Button