Sports and Entertainment Marketing

SPORTS AND ENTERTAINMENT MARKETING 3E continues to use sports and entertainment topics as the foundation for teaching marketing concepts. Each marketing function is incorporated throughout the text and is highlighted with an icon to indicate how it is used in the marketing process.

What is Sports and Entertainment Marketing?
Sports and Entertainment Means Business
The Wide World of Sports and Entertainment
Hit a Home Run with Customers
Marketing-Information Management
The Marketing Game Plan
The Product is Sports and Entertainment
Choose the Channel
The Economics of Supply and Demand
Sports and Entertainment Promotion
Promotional Planning
Selling Sports and Entertainment
Sports and Entertainment Legal Issues
Creating, Owning, and Operating a Business
Scoring a Career
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Sports and Entertainment Marketing

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Table of Contents

Supplemental Materials