Sports Marketing and the Psychology of Marketing Communication

Note: Supplemental materials are not guaranteed with Rental or Used book purchases.

ISBN: 9781410610003 | 1410610004
Cover:
Copyright: 3/23/2004

Rent

(Recommended)

$45.88

Term

Due

Price

Semester

Dec 12

$48.29

Quarter

Aug 13

$45.88

Short Term

Jul 13

$43.46

*This item is part of an exclusive publisher rental program and requires an additional convenience fee. This fee will be reflected in the shopping cart.
Buy New

Usually Ships in 3-5 Business Days

$61.82
eBook

Available Instantly

Online: 180 Days

Downloadable: 180 Days

$54.78

Summary

Supplemental Materials

This is a scholarly book on Sports Marketing and a book in the Advertising and Consumer Psychology Series sponsored by the Society of Consumer Psychology.

Please wait while the item is added to your bag...

Foreword
Preface
Consumer Behavior
Exploration of Consumption and Communication Communities in Sports Marketing
Fanatical Consumption: An Investigation of the Behavior of Sports Fans Through Textual Data
"We are Number One!" The Phenomenon of Basking-in-Reflected-Glory and Its Implications for Sports Marketing
Risky Sports: Making the Leap.
Sports Celebrity Endorsements
The Strategic Use of Celebrity Athlete Endorsers in Print Media: A Historical Perspective
The Effects of Multiple Product Endorsements by Celebrities on Consumer Attitudes and Intentions: An Extension
Magic Johnson and Mark McGwire: The Power of Indentification With Sports Celebrities.
The Consequences of Sponsorship
Seven Psychological Mechanisms Through Which Sponsorship can Influence Consumers
It's Gotta be the Shoes: Exploring the Effects of Relationships of Nike and Reebok Sponsorship on Two College Athletic Programs
American Consumer Attitudes Toward Corporate Sponsorship of Sporting Events
Do Sport Sponsorship Announcements Influence Firm Stock Prices? >R. Madrigal,
A Review of Team Identification and Its Influence on Consumers' Responses Toward Corporate Sponsors.
Marketing Strategy
Teams as Brands: A Review of the Sports Licensing Concept
SportNEST: A Nested Approach to Segmenting the Sport Consumer Market
Understanding Ambush Marketing: Implications of Information Processing.
Social Issues and Sports Marketing
Aggressive Marketing: Interrogating the Use of Violence in Sport-Related Advertising
Smoke and Ashes: Tobacco Sponsorship of Sports and Regulatory Issues in Canada
Social Marketing of Sport
Teenager's Perceptions of the Influence of Advertising and Price Versus Interpersonal, Social Factors on Their Purchases of Brand Name Athletic Shoes and Clothing.
Table of Contents provided by Publisher. All Rights Reserved.

FREE SHIPPING

Rent More, Save More! Use code: BBRENTAL

5% off 1 book, 7% off 2 books, 10% off 3+ books

Sports Marketing and the Psychology of Marketing Communication

Summary

Table of Contents

Supplemental Materials

FREE SHIPPING

Rent More, Save More! Use code: BBRENTAL

5% off 1 book, 7% off 2 books, 10% off 3+ books

Sports Marketing and the Psychology of Marketing Communication

Summary

Table of Contents

Supplemental Materials

Digital License