Sports Tourism

Sports Tourism: participants, policy and providers tackles these issues from three viewpoints: * participants: examining the profiles, motivations and behaviour patterns of sports tourists to create a typology of participants. * policy: analyses the response by policy makers to this phenomenon and the problems of achieving integration between two sectors with historically different cultures. * providers: their motivations, aims, objectives and strategies. * A unique text, covering the subject in unprecedented depth. * Extended case study chapters provide practical illustrations of the conceptual frameworks and theories. * Substantial areas of the book underpinned by extensive empirical data and primary research.

Chris Bull is Head of the Department of Sport Science, Tourism and Leisure at Canterbury Christ Church University College, UK.