Starting & Running a Small Business For Canadians All-in-One For Dummies

Tried-and-true advice, tools, and strategies to start and succeed in a small business

With more Canadians yearning to start a small business—along with benefitting tax rate incentives and interesting new business opportunities—there's never been a greater need for a detailed, comprehensive guide to operating a small business.

Comprising the most pertinent information from several bestselling For Dummies books on the subject, this all-encompassing guide gives you everything you need to know about successfully running a small business. 

• Define your target market
• Create  the perfect  business plan
• Get to the bottom of financials
• Build a strong online presence and social media following

From soup to nuts, this book is your recipe for small business success.

Introduction 1

Book 1: The Beginning of Your Business and Beyond 5

Chapter 1: Small Business Essentials 7

Chapter 2: Getting Started 31

Chapter 3: Operating Your Business 61

Chapter 4: Looking to the Future of Your Business 81

Book 2: Intellectual Property 109

Chapter 1: Doing a Patent Search 111

Chapter 2: Preparing and Filing a Patent Application 119

Chapter 3: Making Your Copyright Official 137

Chapter 4: Naming, Establishing, and Registering Your Trademark 151

Book 3: Business Planning 165

Chapter 1: Knowing Where You Want to Go 167

Chapter 2: Describing Your Marketplace 191

Chapter 3: Weighing Your Business’s Prospects 233

Book 4: Bookkeeping and Accounting 261

Chapter 1: Basic Bookkeeping: What It Is and Why You Need It 263

Chapter 2: Financial Statements and Accounting Standards 291

Chapter 3: Computer Options for Your Bookkeeping 311

Chapter 4: Reporting Results 321

Book 5: Human Resources 349

Chapter 1: Recruiting the Right People 351

Chapter 2: Retention: Critical in Any Business Environment 391

Chapter 3: Monitoring Ongoing Performance 419

Book 6: Building Your Marketing Strategy 439

Chapter 1: Researching Your Customers, Competitors, and Industry 441

Chapter 2: Creating a Winning Marketing Plan 465

Chapter 3: Digital Tools and Tactics That Work 495

Chapter 4: Using Print in a Digital World 525

Chapter 5: Building a Website That Engages and Sells 547

Index 571

The New copy of this book will include any supplemental materials advertised. Please check the title of the book to determine if it should include any access cards, study guides, lab manuals, CDs, etc.

The Used, Rental and eBook copies of this book are not guaranteed to include any supplemental materials. Typically, only the book itself is included. This is true even if the title states it includes any access cards, study guides, lab manuals, CDs, etc.