Strategic Electronic Marketing Managing E-Business with InfoTrac College Edition

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Strategic Electronic Marketing Managing E-Business with InfoTrac College Edition by Kleindl, Brad, 9780324013191
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  • ISBN: 9780324013191 | 0324013191
  • Cover: Hardcover
  • Copyright: 4/27/2000

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Strategic Electronic Marketing: Managing E-Business, takes a systems and relationships approach to exploring e-business marketing. It addresses the basic principles that underlie marketing and how e-business-marketing techniques will fundamentally change the traditional marketing process. Marketing and management professionals are faced with a career in a rapidly changing environment of non-linear, online, interactive advertising, new product development and distribution processes and reliance on databases.
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