Strategic Electronic Marketing : Managing

Strategic Electronic Marketing takes a systems and relationships approach to exploring e-business marketing. This text addresses the basic principles that underline marketing and how e-business marketing techniques will fundamentally change the traditional marketing process. Kleindl prepares the reader for a career in a rapidly changing environment of non-linear, online, interactive advertising, new product development and distribution processes and reliance on databases.

Introduction to E-Business
Understanding E-Business Technology
Hypermedia Communication
E-Business Promotion
E-Business Supply Chain Management
E-Business Value Strategies
E-Commerce
The Market
Customer Relationship Management (CRM) Through Information Collection and Use
E-Business Strategy
Managing the E-Business
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Strategic Electronic Marketing : Managing E-Business

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Table of Contents

Supplemental Materials