Strategic Entrepreneurism Shattering the Start-Up Entrepreneurial Myths
, by Fisher, Jon; Fisher, Gerald; Wyatt, KarenNote: Supplemental materials are not guaranteed with Rental or Used book purchases.
- ISBN: 9781590791899 | 1590791894
- Cover: Hardcover
- Copyright: 9/15/2008
The dream of nearly every entrepreneur is to create the next big-name success story like Dell Computers or Google. While it is nice to dream big, the reality is that most startups fail precisely because they're trying to become the next big-name success. The real secret to entrepreneurial success lies in Strategic Entrepreneurism, where you design a company specifically to be acquired by a larger one. A thorough understanding of this concept is crucial in our modern economic environment with its focus on technological efficiency and its plethora of highly acquisitive organizations.