Strategic Management Cases Competitiveness

Strategic Management: Competitiveness and Globalization, Cases, 6e consists of 35 cases representing a myriad of strategy topics and types of firms and industries. The authors have meticulously reviewed hundreds of cases to create this outstanding package.

Back to the Roots: American International Group Returns to China
Apple Computer, Inc.
AT&T: Twenty Years of Change
Bloomington Hospital?s Open-heart Unit
Brasil Telecom S.A.
Brewing Change at Brekenridge Brewery
Cochlear Hearing Devices: Maintaining Global Leadership
Cyberplay
The Fall of Daewoo Motors
Diageo plc
The Collapse of Enron
ERG ?Smart Cards?: Crafting Strategy for a New Horizon
Fashion Faux Pas: Gucci & LVMH
The Gillette Company
Handspring, Inc.: (2002)
The HP-Compaq Merger: A Battle for the Heart and Soul of a Company
The Evolution of an Irish Multinational: Kerry Group plc
The McDonald?s ?Beef Fries? Controversy
Microsoft
MTV vs. Channel V
Managing Internal Growth at NestlT: The Story of LC1
Nextel: Looking to the Future
Pacific Cataract and Laser Institute: Competing in the LASIK Eye Surgery Market
Paper Storms: Turbulence Arrives in Germany?s Newspaper Publishing
Resene Paints
Sesame Workshop and International Growth
Sonic: America?s Drive-In
Southwest Airlines 2002
Sun Life Financial Services
Sylvan Learning Systems, Inc
The Long Road to Value Creation: Restructuring and Spin-Offs at Tredegar Industries (1990-2003)
United Airlines, 2003
The Parcel Service Industry, 2002: UPS versus FedEX
Vodafone Airtouch: The Acquisition of Mannesmann
The Battle for Wachovia Corporation
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Strategic Management Cases Competitiveness and Globalization: Cases (with CD-ROM and InfoTrac)

Summary

Table of Contents

Supplemental Materials