Strategic Management and Competitive Advantage Concepts Plus NEW MyLab Management with Pearson eText -- Access Card Package

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• Improve Results with MyManagementLab: MyManagementLab delivers proven results in helping students succeed and provides engaging experiences that personalize learning.

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This package contains:

• 0133127400 / 9780133127409: Strategic Management and Competitive Advantage, 5e
  
• 0133113000 / 9780133113006 NEW MyManagementLab with Pearson eText Standalone Access Card for Strategic Management and Competitive Advantage, 5e
  

Brief Contents

Part 1: THE TOOLS of STRATEGIC ANALYSIS

CHAPTER 1: What Is Strategy and the Strategic Management Process? 2

CHAPTER 2: Evaluating a Firm’s External Environment 28

CHAPTER 3: Evaluating a Firm’s Internal Capabilities 64indows User

End-of-Part 1 Cases PC 1–1

Part 2: BUSINESS-LEVEL STRATEGIES

CHAPTER 4: Cost Leadership 102

CHAPTER 5: Product Differentiation 130

End-of-Part 2 Cases PC 2–1

Part 3: CORPORATE STRATEGIES

CHAPTER 6: Vertical Integration 162

CHAPTER 7: Corporate Diversification 188

CHAPTER 8: Organizing to Implement Corporate Diversification 220

CHAPTER 9: Strategic Alliances 248

CHAPTER 10: Mergers and Acquisitions 276

CHAPTER 11: International Strategies 306

End-of-Part 3 Cases PC 3–1

Appendix: Analyzing Cases and Preparing for Class Discussions 343

Glossary 347

Company Index 355

Name Index 359

Subject Index

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