Strategic Management A Competitive Advantage Approach, Concepts and Cases

Chapter 1: The Nature of Strategic Management 

The Cohesion Case: The Walt Disney Company – 2011 

Part 2: Strategy Formulation 

Chapter 2: The Business Vision and Mission 

Chapter 3: The External Assessment 

Chapter 4: The Internal Assessment 

Chapter 5: Strategies in Action 

Chapter 6: Strategy Analysis and Choice 

Part 3: Strategy Implementation 

Chapter 7: Implementing Strategies: Management and Operations Issues 

Chapter 8: Implementing Strategies: Marketing, Finance/Accounting, R&D, and MIS Issues 

Part 4: Strategy Evaluation 

Chapter 9: Strategy Review, Evaluation, and Control 

Part 5: Key Strategic-Management Topics 

Chapter 10: Business Ethics/Social Responsibility/Environmental Sustainability 

Chapter 11: Global/International Issues 

Part 6: Strategic-Management Case Analysis 

Service Firms

MOVIE/MUSIC STREAMING

1.  Netflix, Inc. — 2011, Lori Radulovich

2.  Amazon.com, Inc. — 2011, M. Jill Austin and Ralph Williams Jr.

RETAIL DRUG STORES

3.  CVS Caremark Corp. — 2011, Alen Badal

4.  Walgreen Co. — 2011, Sharynn M. Tomlin

APPAREL STORES

5.  VF Corp. — 2011, John J. Bunbridge Jr. and Coleman Rich

6.  The Gap, Inc. — 2011, Sharynn M. Tomlin

OFFICE SUPPLY STORES

7.  Staples Inc. — 2011, Bill Donoher

8.  Office Depot, Inc. — 2011, Wayne Smith

AIRLINES

9.  Southwest Airlines Co. — 2011, Amit J. Shah and Michael L Monahan 

10.  United Continental Airlines, Inc. — 2011, Charles Bayles

11.  Ryanair — 2011, Charles Bayles

CRUISE LINES

12.  Royal Caribbean Cruises Ltd. — 2011, Mary R. Dittman

13.  Carnival Corporation — Mernoush Banton

FINANCIAL INSTITUTIONS

14.  Bank of America — 2011, Lisa Johnson 

15.  E*TRADE Financial Corp. — 2011, Amit J. Shah and Michael L. Monahan

TELECOMMUNICATIONS

16.  Verizon Communications Inc. — 2011, Deana M. Raffo

Manufacturing Firms

BOOK PUBLISHING

17.  The McGraw-Hill Companies, Inc. — 2011, Vi Narapareddy

PERSONAL CARE PRODUCTS

18.  Proctor & Gamble Co. — 2011, Alen Badal

19.  Estee Lauder Companies — 2011, Sharynn M. Tomlin

20.  Revlon Inc. — 2011, M. Jill Austin and Laura Buckner

PHARMACEUTICAL

21.  Bristol-Meyers Squibb — 2011, Gail J. Robin

22.  Eli Lilly and Company — 2011, Gail J. Robin

BEVERAGE

23.  Dr Pepper Snapple Group Inc. — 2011, Joe Harrison

24.  The Coca-Cola Company — 2011, Alen Badal

25.  Starbucks Corporation — 2011, Marlene Reed

COMPUTERS

26.  Dell Inc. — 2011, Matthew Baker and Anne Walsh

27.  Apple Inc. — 2011, Mernoush Banton

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