Strategic Management Concepts and Cases

Strategic Management delivers an insightful and concise introduction to strategic management concepts utilizing a strong mix of real-world contemporary examples. Written in a conversational style, this product sparks ideas, fuels creative thinking and discussion, while engaging students with the concepts they are studying.

1. What Is Business Strategy?
2. Analysis of the External Environment: Opportunities and Threats
3. Internal Analysis: Strengths, Weaknesses, and Competitive Advantage
4. Cost Advantage
5. Differentiation Advantage
6. Corporate Strategy
7. Vertical Integration and Outsourcing
8. Strategic Alliance
9. International Strategy
10. Innovative Strategies That Change the Nature of Competition
11. Competitive Strategy
12. Implementing Strategy
13. Corporate Governance and Ethics
14. Strategy and Society

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