The External Environment: Identifying Opportunities and Threats
p. 36
Assessing the Internal Environment: Determining Strengths and Weaknesses
p. 72
Strategy Formulation
p. 107
Strategic Management at the Business Level: Managing for Competitive Advantage
p. 108
Strategic Management at the Functional Level: Managing for Customer Value
p. 140
Strategic Management at the Corporate Level: Diversification for Stockholder Value
p. 164
Strategic Management at the International Level: Managing for Global Success
p. 200
Strategy Implementation
p. 231
Translating Strategy into Action and Achieving Integration
p. 232
Strategy Implementation: The Role of Organizational Structure
p. 256
Implementing Strategy: Ensuring Strategic Control
p. 290
Leadership, Culture, and Ethics
p. 316
Case Analysis
p. 353
Analyzing Strategic Situations and Cases
p. 354
Cases
p. 379
Indexes
p. 909
About the Authors
p. 924
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