Strategic Market Management

, by ;
Strategic Market Management by Aaker, David A.; Moorman, Christine, 9781119392200
Note: Supplemental materials are not guaranteed with Rental or Used book purchases.
  • ISBN: 9781119392200 | 1119392209
  • Cover: Paperback
  • Copyright: 9/18/2017

  • Rent

    (Recommended)

    $37.29
    Rent Book Button
     
    Term
    Due
    Price
    *This item is part of an exclusive publisher rental program and requires an additional convenience fee. This fee will be reflected in the shopping cart.
  • Buy Used

    In Stock Usually Ships in 24 Hours.

    $57.16
    Buy Used Button
  • Buy New

    Currently Available, Usually Ships in 24-48 Hours

    $78.99
    Buy New Button
  • eBook

    eTextBook from VitalSource Icon

    Available Instantly

    Online: 120 Days

    Downloadable: 120 Days

    $27.60
    Buy eBook Button
Strategic Market Management, helps managers identify, implement, prioritize, and adapt market-driven business strategies in dynamic markets. The text provides decision makers with concepts, methods, and procedures by which they can improve the quality of their strategic decision-making. The 11th Edition provides students in strategic marketing, policy, planning, and entrepreneurship courses with the critical knowledge and skills for successful market management, including strategic analysis, innovation, working across business units, and developing sustainable advantages.

You might also enjoy...

Loading Icon

Please wait while the item is added to your bag...
Continue Shopping Button
Checkout Button
Loading Icon
Continue Shopping Button