Strategic Marketing Communications: New Ways to Build and Integrate Communications

, by ; ;
Strategic Marketing Communications: New Ways to Build and Integrate Communications by Smith, Paul R.; Berry, Chris; Pulford, Alan, 9780749429188
Write a Review
Note: Supplemental materials are not guaranteed with Rental or Used book purchases.
  • ISBN: 9780749429188 | 0749429186
  • Cover: Paperback
  • Copyright: 9/1/1999

  • Rent

    (Recommended)

    $33.02
     
    Term
    Due
    Price
    *This item is part of an exclusive publisher rental program and requires an additional convenience fee. This fee will be reflected in the shopping cart.

  • Buy New

    Usually Ships in 3-5 Business Days

    $44.51
This is not just an ordinary textbook: It is an interactive learning tool packed with practical examples, short cases, model documents and checklists to help you build communications plans and strategies simply and easily. The planning system, SOSTAC, brings it all together by showing you how to write the perfect plan within minutes. All in all, if you are faced with the task of creating a communications strategy, it will enable you to develop new ways of achieving competitive advantage.
Loading Icon

Please wait while the item is added to your bag...
Continue Shopping Button
Checkout Button
Loading Icon
Continue Shopping Button