Strategic Marketing Management Cases

, by Cravens, David W.; Lamb, Charles W.; Crittenden, Victoria Lynn

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ISBN: 9780072429466 | 0072429461
Cover: Paperback
Copyright: 9/1/2001

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Market-Driven Strategy
Enterprise Rent-A-Car	p. 14
Coca-Cola (Japan) Company	p. 27
Battered Women Fighting Back!	p. 36
Wind Technology	p. 45
The Metropolitan Museum of Art	p. 51
California Valley Wine Company	p. 66
Market Orientation and Organizational Learning
Navistar International Transportation Corporation	p. 87
Floral Farms	p. 97
Quality Plastics International S.A. de C.V.	p. 104
Food Lion, Inc.	p. 111
Banco Nacional de Comercio Exterior, S.N.C.	p. 122
Optical Fiber Corporation	p. 132
Growth Strategies
Golden Valley Microwave Foods, Inc.	p. 152
Blockbuster Entertainment Corporation	p. 159
SystemSoft Corporation	p. 172
Angostura Bitters, Inc.	p. 183
The Bacova Guild, Ltd.	p. 191
The Faith Mountain Company	p. 206
Market Target Strategies
Amtech Corporation	p. 238
During AG (Fottle)	p. 250
Murphy Brewery Ireland, Limited	p. 264
Shorin-Ryu Karate Academy	p. 279
LoJack Corporation	p. 295
Algonquin Power and Light Company	p. 307
Marketing Relationship Strategies
ABB Traction Inc.	p. 323
Ambrosia Corporation-San August	p. 332
Electro-Products Limited	p. 347
Southern Home Developers	p. 354
Konark Television India	p. 365
Powrtron Corporation	p. 375
Taurus Hungarian Rubber Works	p. 385
Marketing Program Development
Dunkin' Donuts	p. 411
Rollerblade, Inc.	p. 418
L'Oreal Nederland B.V.	p. 424
Apache Power, Inc.	p. 434
Capital	p. 440
National Breweries	p. 461
Chemical Additives Corporation-Specialty Products Group	p. 469
Planning, Organizing, and Implementing Marketing Plans and Assessing Performance
CUTCO International	p. 491
Yoplait USA	p. 521
Cima Mountaineering, Inc.	p. 527
Longevity Healthcare Systems, Inc.	p. 544
La-Z-Boy Chair Company	p. 559
Bear Creek Golf Range	p. 576
Wentworth Industrial Cleaning Supplies	p. 591
Marketing Financial Analysis	p. 606
Guide to Case Analysis	p. 612
Index of Cases	p. 623
Table of Contents provided by Blackwell. All Rights Reserved.

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