Strategic Perspective on the Marketing of Information Technologies

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Strategic Perspective on the Marketing of Information Technologies by Dholakia, Ruby Roy, 9781559383875
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  • ISBN: 9781559383875 | 1559383879
  • Cover: Hardcover
  • Copyright: 4/1/1994

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This volume is devoted to studies in the field of strategy in the marketing of information technologies. The topics covered include the strategic importance of information technology and the strategic implications of structural analysis in a telecommunication market.