Strategy As Action Competitive Dynamics and Competitive Advantage

The twenty-first century has seen an increasingly competitive and hostile global business environment. More and more often, competitive advantage is rapidly eroded and overcome by voracious competitors. In this landscape of disruptive competition, complex innovations are brought to the marketplace at an ever-faster pace, and the number and speed of competitive actions that rivals undertake with regard to one another are ever more frequent and warlike. Indeed, rivals may respond aggressively to competitive actions taken in many markets, both near and far, within days. In Strategy as Action, Curt Grimm, Hun Lee, and Ken Smith describe this new competitive landscape, analyze existing strategic paradigms for developing competitive advantage that have been offered by others, and present an innovative, action-based, dynamic model of competitive advantage that integrates and extends prior viewpoints.