Strategy Pure & Simple II: How Winning

In this updated edition of his groundbreaking best-seller, Robert stresses strategic thinking as today's most powerful management tool and the key to a winning, growth-oriented strategy. Drawing on his vast consulting experience, the man who coined the term ''strategic thinking'' shows how to formulate strategy and--with the help of new chapters--how to implement and deploy it as well. Packed with case studies revealing the wisdom of Robert's message, this trailblazer includes new guidance on the value and techniques of strategic leveraging.

Michel Robert is founder and president of Decision Processes International, Inc., a consulting firm headquartered in Westport, Connecticut which has 60 partners in 15 countries. His clients include such major companies as Caterpillar, 3M, and GATX. A noted lecturer and the author of six books including Product Innovation and Strategy Pure & Simple: How Winning Companies Outpace their Competitors, his writings have appeared in many business magazines and journals.

A Winning Strategy Needs to Be Destructive.

What is Strategic Thinking?

Obstacles to Strategic Thinking.

Crafting the Future Profile of the Organization.

Questions Often Asked About the Concept of Strategic Drive.

Articulating the Business Concept of the Enterprise.

Nurturing Key Strategic Areas of Excellence.

The Concept of Strategic Leverage.

The Ultimate Strategy: Control of the Sandbox.

Strategy Deployment.

Strategic Product Innovation: The Lifeblood of Corporate Longevity.

Market Fragmentation: The Future of Successful New Product Innovation.

Alliances and Acquisitions: The Pursuit of Phantom Synergies.

The Logistics of the Strategic Thinking Process.

What is included with this book?

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The Used, Rental and eBook copies of this book are not guaranteed to include any supplemental materials. Typically, only the book itself is included. This is true even if the title states it includes any access cards, study guides, lab manuals, CDs, etc.

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Strategy Pure & Simple II: How Winning Companies Dominate Their Competitors

Summary

Author Biography

Table of Contents

Supplemental Materials