Strengths Based Selling

"Strengths Based Selling" explains how to identify and maximize talent, and then covers the basic steps of the selling process, from prospecting/cold calling to negotiating. The reader can then take the Web-based Clifton StrengthsFinder Assessment (access code is included).

Tony Rutigliano is a former Gallup employee.

Brian Brim, Ed.D., is a Principal for Gallup. For more than 20 years, Brim has worked as a consultant and advisor to some of the world’s leading organizations. His insights have supported many organizations to increase performance by maximizing their talent and human capital systems. Brim received his bachelor’s degree in speech communication and his master’s degree in educational psychology from the University of Nebraska-Lincoln. He received his doctorate in organizational leadership from Nova Southeastern University in Florida.