Structure, Audience and Soft Power in East Asian Pop Culture

East Asian pop culture can be seen as an integrated cultural economy emerging from the rise of Japanese and Korean pop culture as an influential force in the distribution and reception networks of Chinese language pop culture embed­ded in the ethnic Chinese di­aspora. Taking Singapore as a locus of pan-Asian Chinese­ness, Chua Beng Huat pro­vides detailed analysis of the fragmented reception process of transcultural audiences and the processes of audiences' formation and exercise of con­sumer power and engagement with national politics.