Student Learning Guide to Accompany Effective Marketing

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Student Learning Guide to Accompany Effective Marketing by Zikmund, William G., 9780324064506
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  • ISBN: 9780324064506 | 0324064500
  • Cover: Paperback
  • Copyright: 2/14/2001

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This comprehensive learning guide reinforces the major topics in each chapter through the use of the following study tools: chapter summaries, vocabulary-building exercises, true-false and multiple choice questions, and critical thinking activities. In addition, crossword puzzles using key terms from each chapter help reinforce the definitions of marketing terminology.
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