Successful Event Management : A Practical Handbook, by Shore, Anton
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- ISBN: 9781844800766 | 1844800768
- Cover: Paperback
- Copyright: 4/22/2004
This is the essential guide for anyone who needs to know how to organize a special event-a festival, a celebration party, a media launch or an annual fete. The text contains: √ ;¬∑ A clear, step-by-step guide including planning, budgeting, marketing and organization; √ ;¬∑ A wide range of informative case studies from around Europe, including suggeste websites and sources of reference material to consult; √ ;¬∑ A set of useful planning forms to assist hose new to events organization; √ ;¬∑ A helpful glossary together with a useful directory of organizations which can give further advice. The authors√ ;' combination of industry experience, expertise and a lvively approach makes this an ideal textbook for students of Events Management and related courses, as well as providing a valuable handbook for those new to organizing events.