Successful Event Management : A Practical

This is the essential guide for anyone who needs to know how to organize a special event-a festival, a celebration party, a media launch or an annual fete. The text contains: Ã ;Â· A clear, step-by-step guide including planning, budgeting, marketing and organization; Ã ;Â· A wide range of informative case studies from around Europe, including suggeste websites and sources of reference material to consult; Ã ;Â· A set of useful planning forms to assist hose new to events organization; Ã ;Â· A helpful glossary together with a useful directory of organizations which can give further advice. The authorsÃ ;' combination of industry experience, expertise and a lvively approach makes this an ideal textbook for students of Events Management and related courses, as well as providing a valuable handbook for those new to organizing events.

Anton Shone is the Operations Manager at Conferences Direct in Derby.

List of figures

viii

Forms for the new event manager

xi

List of case studies

xii

Preface to the second edition

xv

I The events business

1

(62)

An introduction to events

2

(17)

Introduction

2

(1)

Definitions and frameworks

3

(1)

Categories and typologies

4

(2)

Historical contexts and precedents

6

(7)

Characteristics of events

13

(5)

Summary

18

(1)

References

18

(1)

The market demand for events

19

(16)

Introduction

19

(1)

Size and scope of the events market

20

(5)

Determinants and motivations

25

(7)

The structure of demand for events

32

(1)

Summary

33

(1)

References

33

(2)

The events business: supply and suppliers

35

(14)

Introduction

35

(1)

The structure of events services: public sector

36

(2)

The structure of events services: private sector

38

(2)

Companies and their roles

40

(7)

Voluntary bodies, committees and individuals

47

(1)

Summary

47

(1)

References

48

(1)

Social, economic, political and developmental implications

49

(14)

Introduction

49

(1)

Social and community implications

50

(4)

Economic implications

54

(3)

Political implications

57

(2)

Developmental implications

59

(3)

Summary

62

(1)

References

62

(1)

II Managing Events

63

(166)

Making a start

64

(17)

Introduction

64

(1)

Getting organized

65

(3)

Event feasibility: finding and testing an idea

68

(2)

The screening process

70

(6)

Progressing the idea

76

(4)

Summary

80

(1)

References

80

(1)

Events planning

81

(15)

Introduction

81

(1)

The planning process

82

(2)

Objectives, environmental search and information-gathering

84

(3)

Demand and operational planning

87

(4)

Financial planning

91

(1)

Marketing planning

92

(2)

Getting it together

94

(1)

Summary

95

(1)

References

95

(1)

Financial management and the budget

96

(24)

Introduction

96

(1)

Objectives and financial planning

97

(3)

Creating a budget

100

(8)

The detailed budget

108

(2)

Who spends what

110

(2)

Other sources of income

112

(2)

Sponsorship and public funding

114

(4)

Summary

118

(1)

References

119

(1)

The event: venue-finding, logistics and ambience

120

(24)

Introduction

120

(1)

Finding the venue

121

(3)

Logistics

124

(15)

Creating the ambience

139

(4)

Summary

143

(1)

References

143

(1)

Marketing and public relations for events

144

(20)

Introduction

144

(1)

The target market

145

(4)

How to influence the target market

149

(4)

The marketing plan

153

(2)

Marketing for a new event

155

(3)

Marketing for repeat events and new editions

158

(5)

Summary

163

(1)

References

163

(1)

Managing the event as a project

164

(25)

Introduction

164

(1)

The event as a project

164

(4)

Risk management

168

(8)

Legalities and insurance

176

(2)

Systems set-up and ticketing

178

(3)

Operational activities

181

(6)

Summary

187

(1)

References

188

(1)

The organization manager and the team: during the event

189

(25)

Introduction

189

(1)

Organization

190

(3)

Organizational effectiveness

193

(3)

Staffing: professional or volunteer management?

196

(3)

Factors influencing the number and type of staff

199

(5)

Finding staff

204

(4)

Running the event on the day

208

(5)

Summary

213

(1)

References

213

(1)

Close-down, evaluation and legacies

214

(15)

Introduction

214

(1)

Close-down

215

(5)

Evaluation

220

(5)

Divestment and legacies

225

(2)

Summary

227

(1)

References

228

(1)

Glossary

229

(4)

Organizations in the events industry

233

(4)

Index

237

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Successful Event Management : A Practical Handbook

Summary

Author Biography

Table of Contents

Supplemental Materials