Successful Online Start-ups for Dummies

Part I: Following Your Dream 7

Chapter 1: Understanding the Start-Up Journey 9

Chapter 2: Starting as You Mean to Go On 35

Part II: Getting Your Start-Up Started 67

Chapter 3: Setting Up Shop: Products, Paperwork and More 69

Chapter 4: Launching Your Start-Up: The Early Days 99

Chapter 5: Gaining Traction: Ramping Up Your Start-Up 121

Part III: Growing Up 139

Chapter 6: Recognising Your Limits 141

Chapter 7: Growing Strategically 167

Part IV: Chasing the Pot of Gold: The Reason Your Start-Up Exists 195

Chapter 8: Starting to Make Money: The Post-Profit Stage 197

Chapter 9: Achieving Your Start-Up Vision and Cashing Out 215

Part V: The Part of Tens 235

Chapter 10: Ten (Plus One!) Mistakes That Cause Start-Ups to Fail 237

Chapter 11: Ten Ways to Boost Your Start-Up Resources 245

Chapter 12: Ten Things Investors Look for in Your Start-Up 253

Appendix A: Finding Support for Your Start-Up 259

Appendix B: Templates 263

Glossary 275

Index 279

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