Successful Product Innovation

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Successful Product Innovation by Cooper, Robert G.; Edgett, Scott J., 9781439249185
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  • ISBN: 9781439249185 | 1439249180
  • Cover: Paperback
  • Copyright: 9/3/2009

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This book is a collection of 18 articles, handpicked by the authors, that span the practices critical for success; from generating breakthrough new ideas, accelerating the Stage-Gate Idea-to-Launch pr
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