Supply Chain Collaboration How to Implement CPFR and Other Best Collaborative Practices

Ronald K. Ireland, a recognized pioneer in the field, explores what it takes to develop successful supply chain collaboration relationships. This 'how to" book reviews the industry standards and best practices and describes how these standards and practices can and should be adopted. Ron explores the benefits, costs, and risks, including what companies give up when they don't collaborate, the risk of not integrating trading partner data into the demand planning and sales and operations planning processes, and what it takes to develop true win- win relationships.

Ron Ireland, a principal with Oliver Wight, has more than 20 years experience in manufacturing, retail, and technology. Ron along with Robert Bruce first defined Supply Chain Partner Collaboration while working as executives for Wal-Mart. Ron and Robert spearheaded Wal-Mart's effort to develop its retail link for communicating point-of-sale and inventory information to their suppliers. As a result, they are widely considered the "visionary pioneers" of what has evolved into the retail industry standard called CPFR (Collaborative Planning, Forecasting and Replenishment). Ron is a sought after speaker and a lead instructor for the CPFR Institute. Colleen Crum, a leading consultant with Oliver Wight, has helped companies implement sales and operations planning and demand management for many years. She is an experienced editor and author and has also developed teaching curricula on forecasting and demand management. Ms. Crum is a sought after speaker and an active member of APICS and other leading associations.