The Survival of Soap Opera

The soap opera, one of U.S. televisionÂ's longest-running and most influential formats, is on the brink. Declining ratings have been attributed to an increasing number of women working outside the home and to an intensifying competition for viewersÂ' attention from cable and the Internet. Yet, soapsÂ' influence has expanded, with serial narratives becoming commonplace on most prime time TV programs.The Survival of Soap Operainvestigates the causes of their dwindling popularity, describes their impact on TV and new media culture, and gleans lessons from their complex history for twenty-first-century media industries.The book contains contributions from established soap scholars such as Robert C. Allen, Louise Spence, Nancy Baym, and Horace Newcomb, along with essays and interviews by emerging scholars, fans and Web site moderators, and soap opera producers, writers, and actors from ABCÂ'sGeneral Hospital, CBSÂ'sThe Young and the RestlessandThe Bold and the Beautiful, and other shows. This diverse group of voices seeks to intervene in the discussion about the fate of soap operas at a critical juncture, and speaks to longtime soap viewers, television studies scholars, and media professionals alike.

Sam Ford is a research affiliate with Massachusetts Institute of Technology's Convergence Culture Consortium and Director of Digital Strategy for Peppercom Strategic Communications. Abigail De Kosnik is an assistant professor at the University of California, Berkeley, in the Berkeley Center for New Media and the Department of Theater, Dance, and Performance Studies. C. Lee Harrington is professor of sociology and a Women's Studies Program Affiliate at Miami University. She has been conducting research on the daytime industry and soap fans since the late 1980s and is author of many published academic works on soaps, including Soap Fans with Denise D. Bielby.