Taking Sides

This debate-style reader is designed to introduce students to controversies in mass media. The readings, which represent the arguments of leading scholars and media commentators, reflect a variety of viewpoints and have been selected for their liveliness and substance and because of their value in a debate framework. Taking Sides actively develops critical thinking skills by requiring students to analyze opposing viewpoints and reach considered judgements.

Mass Media''s Role in SocietyISSUE
Are American Values Shaped by the Mass Media?
YES: Todd Gitlin, from "Prime Time Ideology: The Hegemonic
Process in Television Entertainment", in Horace Newcomb, ed.,Television
The Critical View, 6th ed.NO
Horace Newcomb
from "Television as aCultural Forum: Implications for Research", Quarterly Review ofFilm Studies
Professor of journalism and sociology Todd Gitlinaddresses how hegemony works in entertainment television
How, heasks
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