- ISBN: 9781439803899 | 1439803897
- Cover: Hardcover
- Copyright: 6/24/2009
CEO Evan Nogelmeyer discovers to his dismay that in today's business world, technology is not just for technologists. But does he discover this soon enough and once he does, does he have the tools and the business savvy he needs to stave off disaster? Evan and his team are all well-intentioned, successful business leaders with advanced degrees and backgrounds in marketing and business. But, without technical backgrounds, do they have what it takes to manage the technology overhaul so critical to the very survival of their company and the future of their own careers?