Teaching Sport Management: A Practical Guide

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ISBN: 9780763766726 | 0763766720
Cover: Paperback
Copyright: 8/5/2009

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Teaching Sport Management: A Practical Guide provides sport management educators with the techniques and tools they need to teach more effectively. Educators will learn about instructional strategies, incorporating technology into the classroom, developing a course, utilizing outcome assessment, and how to enhance learning through effective teaching. The ideas covered in this text can easily be implemented by first-time instructors or more experienced faculty.

Preface	p. xiii
Acknowledgments	p. xix
Teaching Sport Management	p. 1
Sport Management Today	p. 2
What Is Sport Management?	p. 2
Evolution of Sport Management Programs of Study	p. 3
Accreditation and Sport Management	p. 4
Learning Goals	p. 9
Building on Prior Knowledge	p. 10
Course Activities: Issues of Consistency and Duplication	p. 11
Assessment Activities	p. 11
Engaging Students	p. 14
Integrating Technology Tools	p. 20
Guide to Incorporating Technology Into the Sport Management Curriculum	p. 20
New Territory: Web-Enhanced Courses	p. 21
Questions to Consider	p. 23
Teaching Activities: Foundation of Sport Management	p. 25
Sport Leadership	p. 26
Sport Management Interest Group Formation	p. 26
Effective Management and Leadership	p. 27
Successful Managers	p. 28
Current Leaders in the Sport Management Industry	p. 28
Campus Leaders in Sport and Athletics	p. 29
Internships and Careers	p. 29
Internship Discovery	p. 29
Internship Poster Presentation or Virtual Poster Presentation	p. 31
Portfolio Reflection-Internship Discovery	p. 32
Strategic Planning	p. 34
Sport Business Research	p. 34
Resume Writing	p. 37
Who Am I?	p. 37
Feedback	p. 37
Revisions	p. 37
Interview Questions	p. 37
The Interview	p. 38
Questions to Consider	p. 38
Teaching Activities: Sport Organization Management and Administration
Sport Organization Management and Administration	p. 40
Formation of Institution	p. 40
Conference Affiliation	p. 40
Mission Statement Development	p. 41
Schedule Development	p. 42
Travel Needs	p. 49
Contract Signing	p. 50
Contest Management	p. 51
Playing the Games	p. 53
State of Athletics	p. 54
Off-Season Tournament Development	p. 54
Hiring Plan	p. 55
Written Institutional Policies and Procedures	p. 55
Website Development	p. 58
Professional Presentation	p. 58
Questions to Consider	p. 59
Teaching Activities: Financial Management	p. 60
Organization of Lecture and Class Discourse	p. 61
Class Discussion	p. 62
Interview With a Financial Manager in Sports	p. 62
Budget Creation and Decision-Making Simulation	p. 64
Budget Creation and Analysis	p. 65
Stock Market Awareness	p. 66
Stock Ownership	p. 67
Financial Management Group Work	p. 70
Business Plan Creation and Analysis	p. 71
Advanced Topics in Sport Management	p. 72
Examining Leagues	p. 72
League Think	p. 73
Comparison of National Versus International Leagues	p. 73
Questions to Consider	p. 74
Teaching Activities: Sport Marketing and Sport Sponsorship	p. 75
Sport Marketing Sectors of Sport Management	p. 76
Sport Product or Service Invention	p. 78
Sport Sponsorship Event Creation From start to Finish	p. 86
Sport Promotion Success or Failure	p. 87
Sport Personalities and Marketing	p. 87
Impact of Sport Products on the Industry	p. 88
Change the School Mascot	p. 88
Adopt a Team	p. 89
Advertisements and Sport: An Interactive Project	p. 89
Charitable Causes and Sport	p. 91
Creation of a New Intramural League	p. 91
Online Discussion Board Technology	p. 91
Student Summary and Thoughts	p. 91
Careers in Sport Marketing	p. 92
Branding and Slogan Competition	p. 93
Create a Publicity Campaign	p. 93
Professional Athletes and Endorsements	p. 93
Questions to Consider	p. 94
International Perspective on Sport Management	p. 95
Case Study Analysis	p. 96
Journal Presentation-Global Landscape Q & A	p. 97
International Marketplace	p. 97
Globalization of Professional Sport	p. 99
Debates	p. 100
Questions to Consider	p. 101
Legal Aspects of Sport	p. 102
Legal Aspects	p. 103
Competency Statements	p. 103
Sport Law Professional Portfolio	p. 103
Topics of Study in the Legal Domain	p. 104
Legal Debates	p. 104
Legal Case Study Debates	p. 104
Legal Brief	p. 105
Research in Sport Law	p. 105
Sport Governing Bodies	p. 106
Sport Governance Research	p. 106
Questions to Consider	p. 107
Teaching With Technology	p. 108
Technology and Sport Management	p. 109
Electronic Portfolio Implementation	p. 111
Getting Started: From a Professor's Perspective	p. 112
Getting Started: From a Student's Perspective	p. 113
Student Needs	p. 113
Troubleshooting	p. 113
e-Portfolio: Course Materia	p. 114
Starting the e-Portfolio Process	p. 114
Sample Contents for e-Portfolios: Introductory Sport Management Course	p. 114
e-Portfolio Presentation	p. 116
Learner-Centered Teaching	p. 119
Tools of the Industry	p. 119
Questions to Consider	p. 120
Outcomes Assessment	p. 121
Assessment Defined	p. 122
Program Goals and Mission	p. 122
Outcomes for the Sport Management Major	p. 124
Student Learning Outcomes	p. 124
Assessment Tools for Sport Management	p. 126
Student Evaluations and Course Objectives:
Informal Process of Evaluation	p. 128
Sport Management Faculty United	p. 129
Questions to Consider	p. 131
Putting It All Together	p. 132
Course Syllabus: Where to Start?	p. 133
Course Content	p. 134
Online Course Development	p. 136
Course Introduction	p. 136
Faculty Welcome Message	p. 136
Course Objectives	p. 137
Topical Outline	p. 137
Rubric for Discussion Forum Participation	p. 137
Due Dates and Due Times	p. 137
Organizing Course Materials	p. 137
Advising Responsibilities	p. 138
Registration Process	p. 138
Progress Reports	p. 138
Mentoring Students	p. 139
Office Hours	p. 139
E-Mail Correspondence	p. 139
Value Added: Speaker Series	p. 139
Background Information on Guest Speaker	p. 139
Student Engagement During Guest Speaker Presentation	p. 140
Speaker Series Review	p. 140
Exit Interviews	p. 140
Sport Management Today and Beyond	p. 141
Index	p. 142
Photo Credits	p. 147
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Teaching Sport Management: A Practical Guide

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