Teaching TV Production in a Digital World:

Here's an exciting, alternative approach to teaching first-year television production to high school students. A combination of class instruction and independent video action projects prepares students for a year-end video competition. The projects are based on the concept of thematic mapping and borrow knowledge from other academic subject areas to teach media and visual literacy, broadcast history, video production skills, and multimedia animation.

ROBERT KENNY heads the Media, Technology, and Engineering Department at Olympia High School, Orlando, Florida.

Acknowledgments

xi

Introduction

xiii

Class Administration

1

(30)

Getting the Most Out of the Course

1

(2)

The Purpose of This Chapter

3

(1)

Integrating Web-Assistant into the Lessons and Activities

3

(2)

The Lesson Sequence

5

(1)

Teaching Chronology

6

(9)

The First Few Days

15

(1)

Short-Term Goals for the First Two Weeks of Class

15

(6)

Assess Existing Knowledge

15

(3)

Build Consensus Toward a Class Code of Ethics

18

(1)

Introduce the Technology of Television

18

(1)

Students Should Establish Their Own Personal Relationships with the Media

18

(1)

Assign the First Visual Story

19

(1)

Introduce How the Internet Is Integrated into the Course

19

(1)

Set Ground Rules for Equipment Use

20

(1)

Introduce Ground Rules for Cooperative Learning Activities

21

(1)

How to Use the Student Workbook in Class

21

(1)

The Project Sequence

22

(1)

Television Commercials and Music Videos As Models

23

(1)

Course Content and Grading

23

(3)

Tests and Quizzes

26

(2)

Building a Test Blueprint

27

(1)

Portfolio Assessment

28

(1)

Equipment Competencies

28

(1)

Participation and Work Ethic

29

(1)

Resources

30

(1)

Developing a Literacy for Television and the Media

31

(48)

Introduction and Lesson Goals

31

(1)

The Impact of Technology on Television

32

(3)

Toward an Acquisition Model

35

(1)

Toward a Horizontally Integrated Media Curriculum

36

(1)

Summary

37

(1)

Digging Deeper

37

(1)

Sequencing the Lessons in This Chapter

38

(40)

Lesson 2.1

39

(2)

Lesson 2.1A The Media Paradigm

41

(5)

Lesson 2.1B The Makings of a Newscast

46

(1)

Lesson 2.2 Rights and Responsibilities Web-Quest

47

(4)

Lesson 2.3 Broadcast Code of Ethics

51

(5)

Optional Activity

56

(1)

Lesson 2.4

57

(3)

Lesson 2.4A Video: Blocking, Sampling, and Poll Taking

60

(2)

Lesson 2.4B Ratings and Rankings Web-Quest

62

(1)

Lesson 2.5

63

(2)

Lesson 2.5A Deconstructing Commercials

65

(4)

Lesson 2.5B Review

69

(3)

Lesson 2.5C Technology's Effect on the Media

72

(2)

Lesson 2.6 War of the Worlds

74

(2)

Portfolio Project #7 PSA or Commercial

76

(2)

Resources

78

(1)

Equipment Basics

79

(46)

Introduction and Lesson Goals

79

(1)

Problem-Based Learning

79

(1)

Goals of Equipment Training

80

(1)

Using This Book in Conjunction with Equipment Manuals

81

(1)

Digging Deeper

82

(1)

Sequencing the Lessons in This Chapter

82

(41)

Lesson 3.1

83

(2)

Lesson 3.1A Basic Care of Equipment

85

(1)

Lesson 3.1B Basic Video Concepts

86

(4)

Lesson 3.2

90

(2)

Lesson 3.2A How Television Works

92

(4)

Lesson 3.2B How Videotape Works

96

(3)

Lesson 3.3

99

(1)

Lesson 3.3A Audio Considerations

100

(2)

Lesson 3.3B Cables and Connectors

102

(2)

Review Activity

104

(1)

Lesson 3.4

105

(1)

Lesson 3.4A Framing and Focusing a Picture

106

(3)

Lesson 3.4B Vectoring and the Z-Axis

109

(2)

Lesson 3.4C Basic Camera Moves

111

(1)

Optional Activity

112

(1)

Lesson 3.5 Editing

113

(4)

Review Activity

117

(1)

Optional Activity

118

(3)

Portfolio Project #1 Still Shots

121

(2)

Resources

123

(2)

Writing for a Visual Medium

125

(34)

Introduction and Lesson Goals

125

(1)

Digging Deeper

126

(1)

Sequencing the Lessons in This Chapter

126

(31)

Lesson 4.1 Storyboards

126

(6)

Optional Lesson

132

(6)

Lesson 4.2 Active Versus Passive Voice in News Scripts

138

(4)

Lesson 4.3 Get the Lead Right

142

(2)

Lesson 4.4 The Good Newswriter's Dazzling Dozen

144

(2)

Lesson 4.5 How to Write for an Interview

146

(2)

Lesson 4.6 Video Devices to Supplement a Teleplay or Newscast

148

(2)

Optional Activity

150

(3)

Portfolio Project #2 Stop Action

153

(2)

Portfolio Project #3 Weather Report

155

(1)

Portfolio Project #4 Instructional Video

156

(1)

Resources

157

(2)

Developing an Acuity for a Visual Medium

159

(32)

Introduction and Lesson Goals

159

(1)

Toward Audience Analysis

160

(1)

Toward Visual Awareness

161

(1)

Students Using Their Knowledge

161

(1)

Summary

162

(1)

Digging Deeper

162

(1)

Sequencing the Lessons in This Chapter

162

(27)

Lesson 5.1 The Making of Citizen Kane

163

(2)

Lesson 5.2

165

(2)

Lesson 5.2A Body Language

167

(3)

Lesson 5.2B Using Body Language on Camera

170

(2)

Lesson 5.2C How to Conduct an Interview

172

(1)

Lesson 5.3 Principles of Visual Design

173

(8)

Lesson 5.4 Learning How to Learn

181

(2)

Learning Styles Web-Quest

183

(3)

On-Camera Activities: News Readings

186

(2)

Portfolio Project #5 Interview for a News Magazine

188

(1)

Resources

189

(2)

The Birth of Radio and Television: A Condensed History of Broadcasting

191

(48)

Introduction and Lesson Goals

191

(3)

Digging Deeper

194

(1)

Sequencing the Lessons in This Chapter

194

(44)

Lesson 6.1 The Pre-Marconi Era: 1870-1900

195

(3)

Lesson 6.2 Everyone Gets into the Act: 1900-1919

198

(4)

Lesson 6.3 The Birth of Broadcasting: 1920-1940

202

(2)

Lesson 6.4 Babes in Broadcastland: 1920-1930

204

(3)

Lesson 6.5 Making Order Out of Chaos: 1927-1934

207

(3)

Lesson 6.6 Going for Broke: 1935-1945

210

(4)

Lesson 6.7

214

(1)

Lesson 6.7A The Birth of Television: 1945-1975

215

(2)

Lesson 6.7B Go West, Young Man

217

(2)

Lesson 6.7C Quiz Show

219

(1)

Lesson 6.7D Beyond Prime Time

220

(2)

Lesson 6.8 The Last Great Ride: 1975-1985

222

(2)

Optional Lesson

224

(4)

Lesson 6.9 The Birth of Tabloid Television: 1986-1999

228

(6)

Optional Discussions

234

(2)

Portfolio Projects #5 and #6 Interview and Decades

236

(2)

Resources

238

(1)

The Production Process

239

(38)

Introduction and Lesson Goals

239

(1)

Sweeps: A Different Approach

240

(1)

How Production Is Taught in Light of the ``Teaching Chronology''

241

(1)

Digging Deeper

242

(1)

Sequencing the Lessons in This Chapter

242

(34)

Lesson 7.1 The ASSURE Planning Model

242

(4)

Lesson 7.2 Implementing the Project Plan

246

(3)

Lesson 7.3 Production Scheduling

249

(4)

Lesson 7.4 Production Crew Responsibilities

253

(3)

Lesson 7.5 Capturing Footage: Simple ENG Assignments

256

(3)

Lesson 7.6 In-Studio Etiquette

259

(2)

Lesson 7.7

261

(1)

Lesson 7.7A Post-Production

262

(5)

Lesson 7.7B Adding Sound in Post-Production

267

(1)

Lesson 7.8 Putting It Together: The Segment Checklist

268

(5)

Portfolio Project #8 Sweeps

273

(3)

Resources

276

(1)

Appendix A: List of Terms and Corresponding Lessons

277

(12)

Appendix B: Daily Activity Sheet

289

(2)

Appendix C: Equipment Competency Checklist

291

(2)

Appendix D: ENG/Segment Footage Log

293

(2)

Appendix E: Interview Worksheet

295

(2)

Appendix F: Project and Activity Planning Sheet

297

(2696)

Appendix G: Segment Checklist/Scorecards

2993

Appendix H: Portfolio Assessment Scorecards

303

(8)

Appendix I: Storyboard Worksheet

311

(2)

Appendix J: Mediated Resources Used in This Course

313

(6)

References

319

(4)

Index

323

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Teaching TV Production in a Digital World: Integrating Media Literacy

Summary

Author Biography

Table of Contents

Supplemental Materials