Tech Equity How to Future Ready Your Small Business and Outperform Your Competition

Conceptually viewed as an asset, Tech Equity comprises key components of a company's technology portfolio. SMBs that invest in building Tech Equity are better positioned to navigate crises, take advantage of opportunities, and outperform the competition. This not only translates to higher returns and a more appealing balance sheet, but yields greater talent retention, a heightened focus on the customer experience, and a better understanding of the company itself.

Fillios draws on more than 25 years of experience in business, finance, and IT leadership and includes multiple real-world case studies demonstrating Tech Equity in action, amidst the challenges of the pandemic, as companies compete for survival and search for new opportunities.

Michael Fillios is the founder and CEO of IT Ally, a business and technology advisory firm for family owned and private equity backed small and medium size businesses (SMBs). He is a former Fortune 500 global CIO, small business CFO, technology entrepreneur and management consultant with more than 25 years of experience. His first book, Tech Debt 2.0®: How to Future Proof Your Small Business and Improve Your Tech Bottom Line, was published by the IT Ally Institute in April 2020. His next book, Tech Equity, How to Future Ready Your Small Business and Outperform Your Competition to be published in March 2023.