The Telco Churn Management Handbook

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The Telco Churn Management Handbook by Mattison, Rob, 9781411652033
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  • ISBN: 9781411652033 | 1411652037
  • Cover: Paperback
  • Copyright: 1/30/2006

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Definitive guide to customer loyalty, its diagnosis, management, and improvement available to the telecommunications professional. Industry veteran, Rob Mattison, shares his expertise. The book explains tools and techniques for a coherent telecom business strategy. It is a very readable text that communicates the core ideas effectively. Highly recommended for telecom execs.
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