Television Industries

This book attempts to provide an insight into the inner workings of the television industry. This book focuses on the essential elements of the industry: the policy and regulatory frameworks; and the swiftly changing world of video production technology, all of which provides the backdrops against which broadcasters shape and sell their products.

Douglas Gomery is resident Scholar, Library of American Broadcasting and Film, University of Maryland. Luke Hockley is a member of the Centre for Research in Media and Cultural Studies at the University of Sunderland.

Preface	p. vii
Acknowledgments	p. viii
Notes on Contributors	p. ix
Television as Business
The Economics of Television - UK	p. 1
The Economics of Television - US	p. 5
Sponsorship and the Funding of Television - UK	p. 7
(Sports Sponsorship)	p. 10
The Funding of Television - US	p. 10
(Madison Avenue)	p. 12
TV Moguls and Executives	p. 13
Pay-per-view Programming	p. 15
(The UK Market)	p. 17
Television Technology
BBC Online	p. 19
Cable Television - US	p. 23
Satellite Television - US	p. 26
(Surviving Cable and Satellite TV: The Broadcast Networks Thrive)	p. 27
Television and Video Technology: From Analogue to Digital	p. 28
(The Great Analogue Switch Off: When Will Digital TV Take Over?)	p. 30
Television and DVD	p. 31
(BBC Worldwide)	p. 34
New Production Technologies: Wireless + TV = Mobile Channels	p. 36
(TriggerTV)	p. 38
Television Infrastructures
TV and Government Controls in the US	p. 39
Public Service Broadcasting in the UK	p. 42
(Public Service Principles)	p. 44
Television, Public Service Broadcasting, Public Interest Mandates - US	p. 45
(US Public TV)	p. 48
Censorship Regimes and Content Parameters - UK	p. 49
(The Communications Act 2003)	p. 51
Censorship Regimes and Content Parameters - US	p. 51
Making Programmes
PBS (Public Broadcasting Service)/BBC	p. 55
(Public Impact: The Blues and The Big Read)	p. 56
Budgeting Programmes - UK	p. 57
Budgeting Programmes - US	p. 59
Co-production: Television and the European Union	p. 62
(Eutopia)	p. 65
Discovery International: Programming	p. 66
(How the Majors Programme: Viacom's Paramount Pictures and CBS)	p. 68
Commissioning Television Programmes	p. 69
(Restoration)	p. 71
Diversity in Broadcasting	p. 72
Trades Unions in Broadcasting	p. 75
The Labour Force in the US	p. 77
Selling and Television
Television Audience Research - UK	p. 80
(The BARB Peoplemeter)	p. 82
Market Research - US	p. 83
Scheduling Television Programmes	p. 86
(News at When? Scheduling the Late Evening News)	p. 88
CNN News Gathering: The Process	p. 89
Selling Advertising Time - UK	p. 91
Selling Advertising Time - US	p. 94
Selling TV Formats	p. 96
The World Market: TV Audiences	p. 99
Television Culture
The Simpsons	p. 102
Celebrity, Television and the Tabloids	p. 102
(Celebrity and Reality Television)	p. 105
Television as Spectacle	p. 106
(Kennedy - a new TV in the USA)	p. 108
Interactive Television	p. 109
Conclusion
TV as Narrative: Looking Back and Looking Forward	p. 111
Television - the Future, Little and Large	p. 113
Bibliography	p. 116
Index	p. 125
Table of Contents provided by Ingram. All Rights Reserved.

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Television Industries

Summary

Author Biography

Table of Contents

Supplemental Materials