Theory and Research in Mass Communication : Contexts and Consequences

Note: Supplemental materials are not guaranteed with Rental or Used book purchases.

Supplemental Materials

Please wait while the item is added to your bag...

Preface
Introduction and the Historical Contexts of Media Theory and Research
Processes of Theory Construction and Research
Mass Media Processes and Contexts
Theories of Media Audiences
Media Ownership and Theories of Media Content
The Cognitive Effects of Mass Communication
Generally Intended Mass Media Effects: Attitude Change and Persuasion
Communication Campaigns
Mass Communication, Public Opinion, and Civic Engagement
Unintended Effects of Mass Communication: The Impact of Media Violence and Sex
Conclusion
Appendix: The Philosophical Context
Table of Contents provided by Publisher. All Rights Reserved.