There's a Business in Every Woman A 7-Step Guide to Discovering, Starting, and Building the Business of Your Dreams

There's a Business in Every Woman shares inspiring success stories (and instructive missteps) in a wide range of businesses. Ann M. Holmes, a successful entrepreneur for more than twenty years, distills the wisdom found in these amazing stories into seven vital steps for women to triumph in any field. Step 1. Develop a core competency, Zero in on the one thing you or your business does well-and then shoot for the moon, Step 2. Build an infrastructure, Organize your business from its name, logo, and tag line to its ownership structure, Step 3. Keep good financials, Learn how to get professional financing, and recognize how your company uses money to grow, Step 4. Market your products, It's no use making a good product if nobody knows about it, Step 5. Diversify your business, A robust business needs a mix of clients, products, and services, Step 6. Manage growth, Rapid expansion can be just as dangerous as flat revenue, Step 7. Understand valuation and organize an exit plan, Find out what your company is worth and plan for a profitable exit. Book jacket.

A successful entrepreneur for more than twenty years, Ann M. Holmes was a co-founder of TransMedica, Inc., which created MD/TV, the first medical education network broadcast on open-channel television. In 1984, she and her partner sold TransMedica, Inc., to CBS. Holmes then started AM Medica Communications, LLC, and subsequently co-founded AMM-Adelphi, LLC, and MultiMedia in Medicine, LLC. A member or supporter of several professional organizations that support women in business and women entrepreneurs, she is on the South Florida Advisory Board of the Commonwealth Institute, an organization that provides peer-to-peer mentoring for women entrepreneurs, women CEOs, and senior executives. She has also served as a mentor at the Center for Women & Enterprise in Providence, Rhode Island.


From the Hardcover edition.