This Business of Concert Promotion and Touring

The only book that looks at the business of concert promotion Concerts are part art, part partyand a big part business.This Business of Concert Promotion and Touringis the first to focus on that all-important business aspect, from creating a show, to selling a show, to organizing the show, to staging the show. Working with venues, personnel , booking, promoting, marketing, publicity, public relations, financial management, and much more are covered in this indispensable one-volume resource. And the ideas and techniques explained here can be used for every type of concert promotion, including college shows, artist showcases, club gigs, as well as major events handled by local promoters, nationwide promoters, and worldwide promoters. Concert promoters and tour managers at every level need to knowThis Business of Concert Promotion and Touring. A must-have for anyone promoting concerts or managing a group How-to's on working with artists, venues, personnel, press, and more Great addition to the top-selling This Business ofseries

Ray Waddell is Senior Writer, Touring, for Billboard magazine. His weekly column, On the Road, keeps him in regular touch with agents, promoters, artist managers, business and venue managers, ticketing agencies, and everyone else associated with this business of concerts. He lives in Hendersonville, Tennessee.
Richard D. Barnet, a professor in the Department of Recording Industry at Middle Tennessee State University, is co-author of Controversies of the Music Industry. He lives in Nashville, Tennessee. Jake Berry Owner of Fader Higher has provided Production Management services to some of the top Bands in the world including The Rolling Stones. U2, AC/DC, Metallica Tina Turner and Shakira and also Family show including The Wiggles, Barney and Walking with Dinosaurs The Live Experience. He lives in Scottsdale, Arizona.