The Tipping Point How Little Things Can Make a Big Difference

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ISBN: 9780316316965 | 0316316962
Cover: Hardcover
Copyright: 3/1/2000

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This celebrated New York Times bestseller -- now poised to reach an even wider audience in paperback -- is a book that is changing the way Americans think about selling products and disseminating ideas.

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Introduction	p. 3
The Three Rules of Epidemics	p. 15
The Law of the Few: Connectors, Mavens, and Salesmen	p. 30
The Stickiness Factor: Sesame Street, Blue's Clues, and the Educational Virus	p. 89
The Power of Context (Part One): Bernie Goetz and the Rise and Fall of New York City Crime	p. 133
The Power of Context (Part Two): The Magic Number One Hundred and Fifty	p. 169
Case Study: Rumors, Sneakers, and the Power of Translation	p. 193
Case Study Suicide, Smoking, and the Search for the Unsticky Cigarette	p. 216
Conclusion: Focus, Test, and Believe	p. 253
Endnotes	p. 260
Acknow ledgments	p. 271
Index	p. 273
Table of Contents provided by Syndetics. All Rights Reserved.

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The Tipping Point How Little Things Can Make a Big Difference

Summary

Author Biography

Table of Contents

Supplemental Materials

FREE SHIPPING

Rent More, Save More! Use code: BBRENTAL

5% off 1 book, 7% off 2 books, 10% off 3+ books

The Tipping Point How Little Things Can Make a Big Difference

Summary

Author Biography

Table of Contents

Supplemental Materials

Digital License