Title Design Essentials for Film And Video

Whether you're an experienced video editor, an indie filmmaker, or a dedicated amateur, this cookbook-style guide from bestselling author Mary Plummer will teach you how to create effective titles for your projects, no matter what your genre and subject matter may be. In addition to a wide array of clear, appealing, and appropriate recipes you can adapt for your own work, Mary provides a kind of "elements of style," explaining essential design principles such as size, color, speed, placement, and font choice. The book is beautifully illustrated, and the accompanying DVD has QuickTime movies showing examples constructed using After Effects, Motion, LiveType, Photoshop, and Flash.

Mary Plummer a trainer and co-owner of Apple Authorized Training Center: InVision Digital and Media Arts, located at Universal Studios Florida

Creating Effective Basic Titles	p. 2
Basic Title Categories	p. 4
Understanding Titling Goals	p. 7
Choosing Fonts and Styling Text	p. 7
Adding Personality to Your Titles	p. 9
Type Family Dynamics	p. 9
Comparing Type Families	p. 9
Adding Style to Text	p. 12
Defining Your Space and Layout	p. 15
Working with Grids and Safe Zones	p. 17
Title Techniques and Variations	p. 18
Main Titles	p. 18
Long Main Titles	p. 21
Nonfiction Series Main Titles	p. 23
Small Format Main Titles	p. 28
Credits Techniques and Variations	p. 29
Single Title Card	p. 29
Double Title Card	p. 31
Shared Credit	p. 33
Text Block Techniques	p. 35
Short Text Blocks and Paragraphs	p. 36
Large Text Blocks	p. 37
Key Information Text Techniques	p. 40
Intellectual Property Rights and Short Disclaimer Techniques	p. 43
Spicing Up Text With Drop Shadows, Outlines, and Glows	p. 46
Understanding Drop Shadows	p. 48
Scale	p. 48
Color	p. 48
Opacity, Blur, and Distance	p. 49
Angle	p. 49
Drop Shadow Techniques and Variations	p. 50
Outline Techniques and Variations	p. 56
Opacity, Blur, and Width	p. 56
Shadow and Outline Combination Techniques	p. 61
Glow Techniques and Variations	p. 65
Radius and Offset	p. 65
Enhancing Text with Color and Gradients	p. 68
Working with Color	p. 70
Primary and Secondary Colors	p. 74
Complementary Colors	p. 75
Title Color Techniques and Variations	p. 76
Working with Gradients	p. 80
Types of Gradients	p. 80
Title Gradient Techniques and Variations	p. 82
Working with Basic Animation	p. 86
Animating Opacity: Fades and Cross Dissolves	p. 89
Working with Fades	p. 89
Working with Cross Dissolves	p. 91
Title Opacity Animation Techniques and Variations	p. 92
Animating Scale	p. 97
Title Scale Animation Techniques and Variations	p. 98
Tracking Animation	p. 101
Title Tracking Animation Techniques and Variations	p. 102
Position Animation	p. 106
Title Position Animation Techniques and Variations	p. 107
Choreographing a Title Sequence	p. 114
Choreographing Titles to Audio	p. 116
Choreographing Titles to Video	p. 119
Choreographing by Title Priority	p. 124
Creating Project-Based Titles	p. 128
Evaluating the Background	p. 130
Identifying the Background Content	p. 130
Identifying the Background Focus or Movement	p. 133
Identifying the Background Composition	p. 138
Understanding the Canvas Composition	p. 138
Defining the Background Layout	p. 141
Identifying the Background Color	p. 146
Training Your Inner Designer	p. 150
Casting Titles That Complement a Project	p. 150
Design Lower Third Text for a Documentary	p. 152
Design List Text for a Training Video	p. 159
Design Block Text and Key Information Titles for a PSA	p. 165
Design Main Titles, Credits, and Intellectual Property Rights Titles for a Video Podcast	p. 171
Appendix	p. 174
Index	p. 180
Table of Contents provided by Ingram. All Rights Reserved.

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Title Design Essentials for Film And Video

Summary

Author Biography

Table of Contents

Supplemental Materials