Told

Great business, brands, fashion, art, film, literature, advertising, and design are all about brilliantly told stories. Toldexplains through words and pictures the importance of story and the universal role it plays as the secret of success. Toldis about the art of story, not the science. It defines the 20 great principles of storytelling and then shows how they work by weaving them into 30 illustrated short stories that vary in format from poetry to screenplay. It is show, not tell, in action. From genre to premise, from character to plot, Toldshows how story works by bringing the principles to life. It takes the art beyond the logical. Reading Toldand understanding the power of story will unlock the most amazing creative tool within and open readers up to a whole new world of creative possibilities through storytelling.

Simon Aboud and Paul Wilson are brand storytellers and their company MAKE BELIEVE works for a diverse range of clients from the BBC to Microsoft, for whom they create and bring to life compelling brand stories through communication, service innovations, and new product development. Simon Aboud also writes and makes films and his first feature starts shooting in 2008.