Tomorrow's Tourist

By 2030, China will be the world's largest tourism destination, holidays in Outer Space will be the ultimate luxury experience, extreme Swedish ironing will be an Olympic Sport, embedded technologies will be the norm in future tourists and skiing in the Alps will be no more. These are some of the changes that will occur between now and 2030 that will change world tourism. Tomorrows Tourist: Scenarios & Trends enables readers to imagine what a future tourist might be, where they will go and what they will do. This is the most comprehensive analysis of how world tourism is changing and what it means for destinations. Each chapter consists of a scenario about a future tourist, which is then is backed up with evidence and trends plus a number of assumptions about the future. The book is accompanied by its own website at http://www.tomorrowstourist.com which is owned and regularly updated by the author. * Based on first hand cutting edge futures research * Forecasts for World Tourism to 2030 * Suggests what the tourist will be doing on holiday in 2030 * Discuss issues such as climate change, alternative tourist destinations and consumer trends * Shows you how to apply trends in your business * Information provided by the Future Foundation, one of Europe's leading consumer think tanks (www.futurefoundation.net)

Ian Yeoman is the world's only futurologist and crystal ball gazer to specialise in travel and tourism, resident at Victoria University, New Zealand and Edinburgh, Scotland