The Total Business Plan

This updated version maintains its focus on the creation & evolution of the external plan; however, due to the current improvement in corporate earnings & the changing attitude toward expansion, the book includes extended coverage of internal plan development. Discusses market planning, strategy, research sources & pricing concepts as well as specific questions entrepreneurs must ask themselves in preparation for presenting the resulting plan to its targeted audience. Features a new internal business plan of a manufacturing company. The accompanying disk offers a pro forma income statement, cash-flow analysis plus profit & loss statements on Lotus spreadsheets.