Touch Building Your Brand in the Experience Economy

From online to offline, events to Instagram: Experiences matter. Consumer Researchers have called experiences “the new luxury”. So what does that mean for brands, established or new? How do you create a seamless brand experience across all touchpoints, one that transforms customers into brand advocates who are telling your story? Brand consultant and university lecturer Jörg Dietzel writes the playbook for creating brand experiences – based on over 30 years of experience working with blue-chip clients in Europe, the United States and Asia. The book is illustrated by case studies drawn from the Author’s wide-ranging experiences.

Jörg Dietzel has worked in advertising, branding and communication for thirty years, half of them in Asia, both on the client- and agency-side. Highlights include building a global network for Audi based out of London, ran DDB China, opening DDB Berlin and looked after multinational clients for BBDO Asia based out of Hong Kong. Over the past few decades, he has worked with brands like Audi, FedEx, VISA, Kinderworld, SportsHub, MICA and many more. Based in Singapore again since January 2019, Jörg teaches Advertising and Strategic Brand Management at the Business School of Singapore Management University. He is also the author of Create Connect Convince – Fundamentals of Advertising, Branding and Communication (Marshall Cavendish Business, 2008).