Touch Screen Theory Digital Devices and Feelings

Technology companies claim to connect people through touchscreens, but by conflating physical contact with emotional sentiments, they displace the constructed aspects of devices and women and other oppressed individuals’ critiques of how such technologies function.

Technology companies and device designers correlate touchscreens and online sites with physical contact and emotional sentiments, promising unmediated experiences in which the screen falls away in favor of visceral materiality and connections. While touchscreens are key elements of most people’s everyday lives, critical frameworks for understanding the embodied experiences of using them are wanting. In Touch Screen Theory, Michele White focuses on the relation between physically touching and emotionally feeling to recenter the bodies and identities that are empowered, produced, and displaced by these digital technologies and settings. Drawing on detailed cases and humanities methods, White shows how and why gender, race, and sexuality should be further analyzed in relation to touchscreen use and design.
 
White delves into such details as how women are informed that their bodies and fingernails are not a fit for iPhones, how cellphone surfaces are correlated with skin and understood as erotic, the ways social networks use heart buttons and icons to seem to physically and emotionally connect with individuals, how online references to feminine and queer feelings are resisted by many men, and how women producers of autonomous sensory meridian response (ASMR) videos use tactile strategies and touch screens to emotionally bond with viewers. Proposing critical methods for studying touchscreens and digital engagement, Touch Screen Theory expands a variety of research areas, including digital and internet cultures, hardware, interfaces, media and screens, and popular culture.

Michele White is Professor of Internet and New Media Studies at Tulane University. She is the author of numerous books, including The Body and the Screen: Theories of Internet Spectatorship.

Preface and Acknowledgments vii
Introduction: The Touchscreen That "fills the hand": Physically Touching and Emotionally Feeling Devices 1
1 The "iPhone fingernail problem": The Gender Scripts of Capacitive Phones 33
2 The "interface, represented as a skin": Oleophobic Coatings, Touchscreen "Scars," and "Naked" Devices 73
3 The "heart of social media": Configuring Love Buttons, Hearting, and Members' Gender and Feelings 113
4 Screen "Tapping into your heart": Autonomous Sensory Meridian Response Videos, ASMRtists, and Tactile Addresses 151
Afterword: Being "less touchy-feely" During the Pandemic: Socially Distancing and Emotionally Feeling 179
Notes 203
Selected Bibliography 257
Index 271