Toward a New Public Diplomacy Redirecting

Toward a New Public Diplomacy explains public diplomacy and makes the case for why it will be the crucial element in the much-needed reinvention of American foreign policy.

Philip Seib is Professor of Journalism and Public Diplomacy and Professor of International Relations at the University of Southern California.

Preface	p. vii
Growing Pains: American Public Diplomacy Today
The Case for Soft Power	p. 3
How We Got Here	p. 23
The Lessons of Al Hurra Television	p. 49
From the Outside: Appraising American Public Diplomacy
The View from Russia	p. 69
The View from China	p. 95
The View from Egypt	p. 111
Where We Go from Here
Public Diplomacy 2.0	p. 135
Privatized Public Diplomacy	p. 155
A Cultural Public Diplomacy Strategy	p. 173
Public Diplomacy in an Age of Faith	p. 195
The U.S. Military and Public Diplomacy	p. 217
Conclusion: The Task for Policy Makers	p. 239
Contributors	p. 247
Index	p. 251
Table of Contents provided by Ingram. All Rights Reserved.

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Toward a New Public Diplomacy Redirecting U.S. Foreign Policy

Summary

Author Biography

Table of Contents

Supplemental Materials