Trade Mark Law A Practical Anatomy

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ISBN: 9780199268269 | 0199268266
Cover: Paperback
Copyright: 2/26/2004

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This practical, thorough, and detailed account of the key issues facing trade mark use is written by one of the leading authorities on the subject. Drawing on British, European, and US law, plus other sources, the author considers both the problems that trade mark law causes in business and commerce and how to solve them. Written in a fluent and approachable style, the work contains useful flow charts, examples, and vignettes to capture the essence of trade mark law as it operates in practice.

Foreword by The Rt. Hon. Sir Robin Jacob

xvii

Preface and Acknowledgements

xix

Tables of Cases

xxv

Table of Treaties and Legislation

lxxxi

Abbreviations

lxxxvii

A INTRODUCING TRADE MARK LAW

1 Petty Matters: About this Book

A. Pedantry and conceptual preoccupation: the true signs of the trade mark expert

1.01

(1)

B. Conventions employed in writing this book

1.06

(1)

C. Important definitions and distinctions

1.09

(1)

D. A word about jurisdictions

1.25

(1)

E. Case law

1.28

(1)

F. Trade marks and history

1.38

(1)

2 Why Trade Marks?

A. Introduction

2.01

(1)

B. The interested parties

2.05

(1)

C. The function of the trade mark system

2.16

(1)

D. Conclusion

2.59

(1)

3 Trade Mark Law and Trade Mark Registration Systems

A. Introduction

3.01

(1)

B. Sources of trade mark law

3.05

(1)

C. Trade mark registration systems

3.19

(1)

D. Community trade marks and the trade marks of EU Member States

3.47

(1)

E. Conclusion

3.52

(1)

B REGISTRABLE TRADE MARKS

4 Registrability: The Basic Principles

A. Introduction

4.01

(1)

B. Absolute bars to registration

4.16

(1)

C. Graphic representation and the function of the register

4.24

(1)

D. Signs may not be registrable if consumers do not regard them as being trade marks

4.31

(1)

E. Signs which are not registrable on policy grounds

4.32

(1)

F. Signs which other traders may wish to use

4.50

(1)

G. Distinctiveness

4.88

(1)

H. Descriptive marks

4.128

(1)

I. Distinctiveness acquired through use

4.163

(1)

J. Relative grounds of unregistrability: a reminder

4.179

(1)

K. Conclusion

4.180

(1)

5 Registrability of Specific Types of Trade Mark

A. Introduction

5.01

(1)

B. Are there minimum and maximum criteria for registrability?

5.04

(1)

C. Identifiers which may not serve as trade marks

5.12

(1)

D. Cultural emblem

5.17

(1)

E. Locators

5.25

(1)

F. Issues relating to letters and numbers

5.30

(1)

G. Geographical marks

5.44

(1)

H. Trade dress and business formats

5.56

(1)

I. Names, titles and cultural icons

5.57

(1)

J. Slogans

5.73

(1)

K. Technology standards

5.78

(1)

L. Product surfaces and shapes

5.79

(1)

M. Non-traditional trade marks

5.117

(1)

N. Registration and the conduct of the applicant

5.145

(1)

O. Building up a portfolio of registrations in order to cover unprotectable classes

5.146

(1)

P. Conclusion

5.151

(1)

6 Trade Marks and Generic Terms

A. Introduction

6.01

(1)

B. 'Fencing in the commons': competing public and private claims upon words

6.07

(1)

C. Legal issues relating to generic terms

6.22

(1)

D. Conclusion

6.45

(1)

C LAWFUL AND UNLAWFUL USE OF TRADE MARKS

7 Infringing Acts

A. Introduction

7.01

(1)

B. The scope of trade mark infringement

7.03

(1)

C. Specific instances of infringing use

7.16

(1)

D. Further observations concerning infringing use

7.26

(1)

E. The 'course of trade' requirement

7.38

(1)

F. Infringement by the trade mark owner

7.52

(1)

G. Secondary infringements and infringers

7.55

(1)

H. The United States perspective

7.63

(1)

I. Conclusion

7.65

(1)

8 Non-infringing Acts

A. Introduction

8.01

(1)

B. Taxonomy of non-infringing acts

8.02

(1)

C. Acts for which specific defences are provided

8.13

(1)

D. Acts which are permitted in principle, even without a statutory defence

8.52

(1)

E. Limitation of actions

8.90

(1)

F. Comparative advertising

8.93

(1)

G. The effect of consent

8.177

(1)

H. Conclusion

8.179

(1)

9 Exhaustion of Trade Mark Rights

A. Introduction

9.01

(1)

B. The legal basis of modern exhaustion law

9.22

(1)

C. The requirement of consent

9.36

(1)

D. Legitimate reasons for prohibiting further use of a trade mark

9.53

(1)

E. Exhaustion and its relationship with other legal rights

9.65

(1)

E Some interesting problems relating to exhaustion

9.75

(1)

G. Conclusion

9.95

(1)

10 Identical and Similar Marks, Goods and Services

A. Introduction

10.01

(1)

B. Identical and similar marks

10.10

(1)

C. Identical and similar goods and services

10.76

(1)

D. Likelihood of confusion

10.103

(1)

E. Likelihood of association

10.143

(1)

F. Conclusion

10.156

(1)

11 Reputation, Unfair Advantage and Detriment

A. Introduction

11.01

(1)

B. Reputation

11.30

(1)

C. Unfair advantage and detriment

11.52

(1)

D. Conclusion

11.95

(1)

12 Well-known Marks, Famous Marks and Dilution

A. Introduction

12.01

(1)

B. Europe

12.25

(1)

C. Famous mark protection in the United States

12.49

(1)

D. Conclusion

12.69

(1)

13 The Killing Fields: Opposition, Cancellation and Revocation

A. Introduction

13.01

(1)

B. Opposition

13.16

(1)

C. Cancellation

13.35

(1)

D. Revocation

13.46

(1)

E. Suspension of trade mark applications and of hostilities in general

13.70

(1)

E Trade mark systems and 'bad faith'

13.72

(1)

G. Conclusion

13.149

(1)

14 Trade Marks in Court

A. Introduction

14.01

(1)

B. Preliminary issues in trade mark litigation

14.06

(1)

C. Injunctive relief

14.29

(1)

D. Pecuniary relief

14.76

(1)

E. Dealing with infringing goods

14.95

(1)

E Liability for making groundless threats

14.101

(1)

G. Declaration of non-infringement

14.116

(1)

H. Competition law

14.118

(1)

I. Conclusion

14.123

(1)

D TRADE MARKS IN INDUSTRY AND COMMERCE

15 Transactions Involving Trade Marks

A. Introduction

15.01

(1)

B. The nature of trade mark transactions

15.02

(1)

C. Basic legal provisions governing transactions

15.14

(1)

D. Classification of trade mark licences

15.26

(1)

E. The consequences of being a licensee

15.35

(1)

F. Internal transactions and external transactions

15.42

(1)

G. Some examples of trade mark transactions

15.47

(1)

H. Important issues in trade mark licences

15.71

(1)

I. Litigation of trade mark transactions

15.88

(1)

J. The valuation of trade marks

15.93

(1)

K. Conclusion

15.98

(1)

16 Trade Marks in Specific Sectors

A. Introduction

B. Pharmaceutical marks

16.01

(1)

C. Retail sales service marks

16.37

(1)

D. Celebrity trade marks

16.50

(1)

E. Conclusion

16.73

(1)

17 Trade Marks on the Internet

A. Introduction

17.01

(1)

B. Use of another's trade mark as a domain name

17.02

(1)

C. Use of another's trade mark on a web page

17.51

(1)

D. Use of another's trade mark as a metatag

17.64

(1)

E. Use of another's trade mark as the name of an Internet service provider

17.73

(1)

F. Conclusion

17.74

(1)

18 Geographical Indications and other Forms of Protection

A. Introduction

18.01

(1)

B. The protection of geographical indications

18.04

(1)

C. GIs in the European Union

18.21

(1)

D. GIs under national law in Europe

18.38

(1)

E. The interface between GI protection and trade mark protection

18.41

(1)

F. Case law of the European Court of Justice

18.47

(1)

G. Future plans for GIs

18.52

(1)

H. Company name registrations

18.54

(1)

I. Protection of titles

18.55

(1)

J. Certification marks, guarantee marks and collective marks

18.56

(1)

K. Conclusion

18.60

(1)

E ISSUES FOR TRADE MARK OWNERS

19 Choosing a Trade Mark

A. Introduction

19.01

(1)

B. Legal considerations

19.03

(1)

C. Cultural considerations

19.10

(1)

D. Business considerations

19.19

(1)

E. Psychological considerations

19.24

(1)

F. Conclusion

19.25

(1)

20 The Psychology of Trade Marks

A. Introduction

20.01

(1)

B. The trade mark as an icon of brand loyalty

20.03

(1)

C. Branding strategy in action

20.13

(1)

D. Some aspects of brand psychology

20.26

(1)

E. Conclusion

20.32

(1)

21 Trade Marks, Images, Icons and Social Responsibility

A. Introduction

21.01

(1)

B. No Logo: the thesis

21.03

(1)

C. No excuse: formulating a response

21.15

(1)

D. No chance: brand power and goodwill

21.24

(1)

E. No change: why the public's best weapons may never be adequately utilized

21.29

(1)

F. No fear: why the consumer apocalypse may never happen

21.38

(1)

G. No Armageddon: the threat of trade mark litigation

21.40

(1)

H. Conclusion

21.44

(648)

Bibliography

669

(12)

Glossary

681

(8)

Index of Word Marks

689

(12)

Index

701

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Trade Mark Law A Practical Anatomy

Summary

Author Biography

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Trade Mark Law A Practical Anatomy

Summary

Author Biography

Table of Contents

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